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SAVE $400: As of Dec. 17,About LG 55-inch B4 OLED 4K UHD Smart TV is available for $999.99 at Best Buy, saving you $400 off its usual price of $1,399.99. It’s the perfect blend of breathtaking visuals, immersive audio, and gaming features that’ll elevate your home entertainment experience.

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Opens in a new window Credit: LG LG 55-inch B4 OLED 4K UHD Smart TV $999.99 at Best Buy
$1,399.99 Save $400

Let’s be honest — once you’ve seen an OLED TV in action, there’s no going back. Whether you’re watching movies, gaming, or bingeing your favorite shows, the LG B4 55-inch OLED TV delivers breathtaking picture quality that makes other TVs look... well, flat. And thanks to Best Buy’s deal, you can snag this beauty for $999.99 — a sweet $400 discount from its regular $1,399.99 price.

What makes the LG B4 so impressive? For starters, it’s got 8.3 million self-lit pixels, meaning every scene pops with perfect black levels and vibrant, luminous color — no backlight bleeding or muddy grays here. The OLED display makes it look razor-sharp, from watching shadowy action sequences to colorful animated films. And with Dolby Vision and FILMMAKER MODE support, you’ll experience movies just as the director intended, without any weird motion smoothing or artificial adjustments.

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LG’s α8 AI Processor drives all that visual magic, which automatically enhances picture and sound quality based on what you’re watching. Streamed content, live TV, or gaming — the AI smarts ensure everything looks (and sounds) its best without you lifting a finger. Combine that with Dolby Atmos audio, and you’ve got a genuinely cinematic experience in your living room.

Gamers, you’re in for a treat, too. The LG B4 is stacked with gaming features like NVIDIA G-Sync, AMD FreeSync Premium, and VRR (Variable Refresh Rate), which eliminate screen tearing and keep gameplay buttery smooth. Four HDMI 2.1 ports give you the bandwidth to connect all your consoles and devices simultaneously. The LG Game Dashboard and Game Optimizer put everything you need to tweak settings for the perfect play session at your fingertips.

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Beyond the stunning visuals and gaming chops, the LG B4 runs on webOS 24, LG’s latest smart TV platform. It’s faster and more intuitive and now comes with Quick Cards for quickly organizing your favorite streaming apps. Want more content? LG Channels offers 300+ free channels, so you can spend less time scrolling and more time watching. And with webOS Re: New, LG guarantees software updates for up to five years — talk about future-proofing your TV.

At $999.99, the LG B4 is the ultimate upgrade for anyone ready to take home entertainment to the next level. OLED TVs at this price don’t come around often, so don’t wait — your eyes (and your console) will thank you.