【Lisa Ann - Sexual Intrigue (2008)】

Google is Lisa Ann - Sexual Intrigue (2008)constantly testing new features for its Maps app, from the estimated elevation for cyclists to video footage of the searched location.

But this time, a feature for directions that shows you how many calories you'd burn when in walking mode caused quite a backlash online.

With the test update, which also showed you how many mini cupcakes (!) you'd burn if you walked instead of drove, Google probably wanted to motivate people to stop being lazy bastardsto be more healthy. It got the opposite reaction.

While other navigation apps like Citymapper, which is incredibly popular in the UK, already have a calorie-counting feature, the pink-coloured mini cupcakes really upset people online who saw it as perpetrating fat-shaming culture, particularly of women:

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In addition, it turned out it wasn't possible to switch the feature off, as The Hill'sTaylor Lorenz noted:

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And people rightly pointed to the fact that it's very triggering for people with eating disorders:

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Google Maps confirmed to Mashableit removed the experiment, which was for iPhone users only, based on strong user feedback.